The Business Side – Self-Publishing for Heroines, Part 4
Creating Your Author Business Plan Plan out yours steps for launching and advertising your new book. Phase it on a calendar of events for launch week and month, post-launch month, sustaining sales, discounts and giveaways. If you plan specific promotional efforts, you can calculate cost and project returns on your investment. Include a budget for each phase and each advertising platform you intend to use (Facebook, BookBub, Amazon, Pinterest, etc.). Budget for education: books, courses,…