I’m delighted to have a new interview up at Authors18 — a group of this year’s debut authors, of which I’m a proud member. Among the questions asked: “If you could spend a day with anyone in history, who would it be?” See my answer in today’s interview (hint: I’d travel to Renaissance Italy). Here’s a link to the interview.
book marketing novel
You’ve written a novel that’s been published — traditional, small press, or indie — HOORAY! And you launched. Now you’re watching the sales numbers and offering to do blog tours and readings. What else? How to build buzz for your debut novel? You look at author websites and see pitches for freebies and long lists of books. You see bestseller list mentions, excruciatingly gorgeous blurbs from famous authors, and you might feel a little perplexed as to how to promote your single, debut novel lacking those supports.
Build Buzz? A Catch-22
It can be a Catch-22 for debut authors. You can’t get on Bookbub unless your book is already selling well. You can’t get on a bestseller list as an unknown without a major publisher swinging some weight behind your debut. You’ve heard that the first few months of a book’s debut can make or break its success, but you’re counting on a slow build. So what’s a debut author to do?
- I have a two-word answer: LITERARY FRIENDS. Make literary friends. Make lots of them. Join groups. There’s power in groups! Become part of the writing community and contribute to the conversation, however you best can. It’s fine to be a newbie and simply be in a group and appreciate others’ wisdom. I’ve joined quite a number of authors and writer groups, and I love being part of them, but especially these:
Women’s Fiction Writers Association
Authors18 – Novelists with Debut books publishing in 2018
National Novel Writing Month
Build Buzz Through Groups
In my Authors18 group, we support each other’s book launches, promotional posts, book tours, events, and reviews. It’s a group of dedicated, supportive, and fun writers who are all excited and suffering over their first novels being published. This is not a journey to take alone! If you’re going to have a debut novel published in 2019, a group is already forming. And look for more groups of this kind. The social media book buzz alone is worth it!
My Women’s Fiction Writers’ Association is a true tribe. We write on similar themes, range from writers seeking publication of a first novel to novelists with many books to their credit. And that makes the conversation fascinating and diverse. We have several Facebook WFWA member groups, some focused on craft, some on publishing, and some on writing every day. Like NaNoWroMo, it can give you the experience of being surrounded by fellow writers who are friends and fans, who will see you through the dark days, help build your buzz, and cheer you on.
Build Buzz Through Promotions
Basics of Building an Author Platform
More on paid promotions in another post. For now, build your book buzz in good company of other writers, book reviewers, and readers! And let me know if you have tips on this. I’m still learning!
Promoting your book should be fun and easy — are you crazy? When there are millions of books out there competing for attention, getting your published book to shine in a spotlight that readers can find seems at first like finding a gold ring that’s been thrown into the ocean.
If you’re a new author and waiting for your book to launch, or it has just launched and you’re obsessing over not doing enough, you know the feeling I’m talking about. After the book’s launch I felt like a real novelist, but I was worried that no one would find my published novel. And I read about this thing called an author platform — something like a launch pad from which your book can rocket into the stratosphere. Did I have one? Did I even have the planks for building such a thing?
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Happy 2018! What are your new year’s writing goals? Someone in one of my writers groups asked me, while wishing me a happy 2018. I was shocked to realize I don’t have many. My debut novel launches on January 23 — The Renaissance Club, my time-travel love story, available now on Amazon for pre-order. I have a poetry collection coming out in August — Arabesque, from FutureCycle Press. And I’m finishing the last revision before querying agents and publishers of my new novel, The Romantics. Plus I’m writing a new musical play.
For me, 2018 seems to be all about finishing up big projects and sending them off to sail in wider waters, with new readership and audiences. Do you have a book making its debut in 2018? Maybe your writing goals revolve around book marketing — blogging, doing interviews, giving readings, offering giveaways. These all require a lot of writing. But my big 2018 writing goal is to start writing a new novel.