Promoting your book should be fun and easy — are you crazy? When there are millions of books out there competing for attention, getting your published book to shine in a spotlight that readers can find seems at first like finding a gold ring that’s been thrown into the ocean.
If you’re a new author and waiting for your book to launch, or it has just launched and you’re obsessing over not doing enough, you know the feeling I’m talking about. After the book’s launch I felt like a real novelist, but I was worried that no one would find my published novel. And I read about this thing called an author platform — something like a launch pad from which your book can rocket into the stratosphere. Did I have one? Did I even have the planks for building such a thing?